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When faced with lengthy and confusing terms of service, most users simply click ‘I agree’,” said Professor Ronald Deibert, Director of the Citizen Lab.“It will not be easy to change this disposition, to cultivate a curious citizenry and a user base that takes stewardship over the data they entrust to companies and governments,” continued Deibert.

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Toronto, ON – June 21, 2016 – Do you ever wonder if your cell phone provider is logging your location?Or if your online dating app is sharing your sexual preferences with marketers?Does your fitness tracker know more about you than it needs to?A revamped online tool called Access My Info is launching today and will help Canadians ask these questions directly of the companies they do business with, with the power of the law behind them.“It’s hard to know what to ask about your data without first knowing what is being collected about you,” said Hilts.“With Access My Info, you can spend a few minutes and create a custom-made letter that asks careful questions of your telco, your dating app, or your fitness tracker about how data is collected and used.” The letters were written by policy experts working at the Citizen Lab, where Access My Info is part of the Lab’s Telecommunications Transparency Project.

The project investigates how telecommunications data is monitored, collected, and analyzed for commercial, state security, and intelligence purposes.\ "Access to information is a fundamental human right.

Yet, research has shown most Internet users are either ignorant of, or apathetic about, the data they give away and what companies and governments do with it.

“Access My Info empowers individual Canadians to easily exercise their legal right to understand what data is out there about them, whether that information is shared and, if so, with whom,” said Andrew Hilts, Executive Director of Open Effect and researcher at the Citizen Lab at the Munk School of Global Affairs, University of Toronto, the groups that created Access My Info.

He continued: “This will help consumers make informed choices, and help companies assess whether their policies and practices are meeting the needs of their customers while also complying with the law.” Under the Personal Information Protection and Electronic Documents Act, Canadians can request complete records of the personal information held about them by the companies providing them services.

They can ask a company questions and get answers about their data, and correct misleading or false information.

But Hilts says knowing the right questions to ask is critical.